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Project Description:
I created this logo for a non-profit organization located in Fraser Valley, Canada.
The organization set up fundraisers and food banks for local communities & gifted people in need, essentials, gift cards, clothes, etc.
I was instructed by the client to include a heart somewhere in the logo; make it colorful, joyful, exciting & to include the initials for Fraser Valley.
Tools Used:
Gifts are exciting, so I chose a package with a bow to be the centerpiece.
I incorporated the heart shape with candy canes & that also provided me a place to put the Fraser Valley initials.
As a production artist I completely understand the nuance & limitations in different mediums.
When I create a logo for a client, I design it for all things it will be intended to be used for, such as screen printing, dye sublimation, standard printing, web, etc.
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